By Karl Hayes
Very cool new TVC from K-Swiss featuring our own Luke McKenzie. Luke won Ironman China in the weekend and is now relaxing in Bali somewhere. Luke is a member of the K-Swiss team.
Luke has racked up some impressive podiums over the last few years. The way he dominated Ironman China 2010Â was amazing.
You can see Luke’s profile byÂ clicking hereÂ Â
Till summer comes, this will tide you over.
72andSunny debuts another feel good spot this time, for K-Swiss. Directed by Keith Schofield, “Awesome Day” brings together carefree, feel good scenes of California sun and surf culture, backed by a cheerful kid chorus cover of “California Sun.” The song, written by Henry Glover and Morris Levy, has been covered by The Rivieras and The Ramones. The spot’s version was created out of Beacon Street Studios, which recorded a choir of young singers from local SoCal schools.