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Letter from Ironman CEO to Professional Triathletes – Sept 2014

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This letter to the registered professional triathletes who race Ironman and Ironman 70.3 outlines the direction WTC will be taking.

Whilst some stirrers will undoubtedly take this opportunity to put the boot in to WTC it looks like WTC is taking things seriously and starting to concentrate the professional racing in to a more manageable number of races where the fields are stronger which will provide more marketable professional racing.

In a sport that has no fan base outside of the participants and makes it money from age groupers paying to race, it is always hard to justify a strong campaign for higher payments to professional athletes unless the sport can market races to wider viewing audiences.

In triathlon we unfortunately do not have the option to sell TV rights for hundreds of millions and even billions of dollars. We don’t have clubs with 100,000 members buying merchandise and an army of armchair supporters.

Taking Ironman in to the future requires the professional athletes working together with WTC for the same positive outcome.

Ironman’s big mistake in 2014 was the failure to provide adequate live coverage of their second biggest race of the year. How this came about needs to be looked in to and the CEO admitting this was a mistake is at least a step in the right direction. We’d love to know who in the WTC corporation actually thought it would be a good idea to not give this event the live coverage it deserved.

Whilst on live coverage it is very widely accepted that the online athlete tracker has some poor coding or something behind it that is not working. The inability to update rankings when athletes cross timing mats needs some serious attention. Also the time lag in updating results is an issue.

Feel free to add intelligent and constructive comments to this article below…

……..

Dear professional athletes,

This letter represents the first time in my three plus year tenure at the helm of IRONMAN that I have written to you as a group. I intend to communicate more frequently in the future.

We recently concluded our successful Subaru IRONMAN 70.3 World Championship in Mont-Tremblant and are gearing up for the IRONMAN World Championship in Kailua-Kona. The state of our business is strong, we have more races and prize money than ever, and the global popularity and influence of IRONMAN is growing.

Despite this, the relationship between IRONMAN and our professional athletes is not what it could, or should, be. The sum of our collective efforts seems less than its component parts. I hear this replayed in discussions with you and your fellow professional athletes at races globally – and I hear it in the hallways of IRONMAN offices around the world.

So we are taking action. The 2015 qualifying season will have changes in a number of areas, the intent of which is to create a more vibrant platform for professional racing, one that we believe will provide collective benefit.

To put it simply, we are going to do more for our professional athletes and we are going to expect more in return. We believe that this is the right path forward and we are prepared to commit to a course of action that puts a brighter spotlight on professional IRONMAN racing. Below are the core action items.

1) Changes to Prize Money and KPR: Our intention with the changes in the 2015 prize money structure and KPR is to concentrate on fewer, more compelling races that allow athletes to be at their best for our World Championships. We moved points and prize money earlier in the year and concentrated prize money into a smaller number of races. Our intention is to create higher profile events that feature the best in the world. We believe that this will create additional media attention and will provide a more robust platform for you and your sponsors.

While we have concentrated more prize money in championship races, there are currently still more than 80 other races that will have prize money and points. In North America, where the changes were most fundamental, we currently have 26 races that have qualifying points and prize money totaling over $1.6 million. We have already announced the details of the confirmed events for the 2015 calendar which can be found on our pro membership website.

We are also modifying the KPR to deemphasize volume racing at full distance IRONMAN events. In 2015, the number of events remains consistent at five, however a maximum of three full distance races will count in the KPR. An athlete’s highest scoring five events may include a combination of no more than three IRONMAN 70.3 events and three IRONMAN events. We believe that this will increase the likelihood that our Kona field will be optimally fit in October.

2) Female Professional Athletes: In our recent meetings with a number of professional female athletes, they highlighted two issues – separation from age group men in Kona and World Championship slot parity with men.

For the 2015 IRONMAN World Championship, we will reinstitute a 25-minute gap between the female professional athletes and the age group men. Given operational constraints, this change will affect the other 2,000+ athletes competing for a world championship in the age groups whose race will be shortened to 16:45.

Regarding slot parity, our discussions with the professional women encouraged us to regroup and conduct a more detailed and comprehensive review of the slot process, relative competitive dynamics by gender within the professional field, and the fundamental appropriateness of proportional representation. Our conclusion was that we believe that we currently have a fair and appropriate slot allocation between professional men and professional women. We intend to maintain this proportional approach and work to increase both the number of professional female athletes and female age group athletes – which would lead to more slots for professional female athletes at our world championship races.

3) Building the Sport of Triathlon: We all have a role to play in the continued growth of our sport. As you all are aware, it is not enough just to be fast to be a successful professional triathlete. To craft a living, besides prize money you need to have exposure, sponsors, presence and a significant group of supporters. Our intention is to help gain more support for you while helping to grow our sport.

We expect that all world championship athletes will work with IRONMAN during the year and volunteer at least one day to assist us on an initiative to help grow our sport. In return for their time, we will promote their presence and help create a marketing & promotional platform for them. We have presence in more than two dozen countries and our local teams will work directly with each of our world championship athletes to determine an event or appearance that grows our sport, is sensitive to their time and other commitments, and manages the complexities of our respective sponsorship arrangements.

4) Promotion and Media Support: Having fewer races as part of the pro series will allow us to concentrate our promotional and media efforts and allow for more and better coverage and creating a simpler, easier to understand competition for traditional print, online and television media. As part of this, our intention is to enhance coverage of our championship races, both online and on linear television.

For example, we have created a recap show for the Subaru IRONMAN 70.3 World Championship which will be available in 78 million households in the U.S. on NBC Sports Network on September 30. The Subaru IRONMAN 70.3 World Championship show will also be distributed internationally.

We also intend to do more with our live broadcasts of championship races in 2015 and are working to create a more compelling online product that will showcase our athletes and our championship races in a more meaningful way. I want to mention the absence of live online coverage for the Subaru IRONMAN 70.3 World Championship — our lack of a hosted live show was a mistake, one for which I accept responsibility.

5) Setting a Professional Standard: If we are going to convince sponsors, host cities, the media and age group athletes that our races and our professional athletes are worthy of greater support and attention, we collectively need to improve communication. As such, we are implementing a revised code of conduct for professional athletes that particularly relates to social media. Our revised social media policy is designed to increase the professionalism of our public discourse on matters relating to our sport. We are prepared to engage in a vibrant dialog about professional racing with you and your fellow professional athletes, but the dialog cannot take place publicly.

Regarding feedback and communication with professional athletes as a group and individually, it is the job of Heather Fuhr and Paula Newby Fraser to communicate with, and represent the issues of, each of you. In addition, Jordan Rapp has played the role of ambassador and liaison this year and will continue to do so in in 2015 in a more defined and transparent role. Please provide your feedback to Paula, Heather, Jordan or me.

Thank you and I look forward to seeing many of you in Hawai`i in a few weeks’ time.

My best,

Andrew Messick

Chief Executive Officer, IRONMAN

[email protected]

Karl is a keen age group triathlete who races more than he trains. Good life balance! Karl works in the media industry in Australia and is passionate about the sport of triathlon.

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Apply to Join the Amateur Specialized Zwift Academy Triathlon Team

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Zwift, the virtual turbo trainer cycling tool that doubles as a massively multiplayer online game, has partnered with Specialized to create a new elite amateur triathlon team. The recruiting focus is on amateur age-group triathletes, and they plan to make the new team “the best supported amateur team in the sport.” Four finalists will compete in Kona during the 2018 Ironman World Championship. Applications to join the Specialized Zwift Academy Tri Team are due by 18th March.

Zwift, and Zwift Academy have recently been focusing more attention on triathlon. Zwift created the brand new Zwift Run with triathletes in mind, and Zwift Academy is now scouting to identify the next generation of world-class triathletes.

The two companies are offering some amazing perks to the four finalists who make the team.

Perks for Tri Team Members Include:

  • Pro level outdoor and Zwift virtual training with the 2017 women’s Kona runner-up Lucy Charles and world record holder Tim Don
  • Free smart trainer & treadmill
  • Specialized bike, shoes and gear
  • Wind tunnel optimization & Retul fitting sessions at the Specialized Headquarters in California
  • $1,500 USD toward expenses for a 2018 Ironman qualifying event
  • Flights, lodging and entry fees for the 2018 Ironman World Championship

To apply for the Tri Team, you must be in Zwift cycling level 10 or higher. Final selections will be announced on 5th April. The online application is available at http://www.zwift.com/academy.

Have you heard of the new Zwift Run yet? If not, read Trizone’s recent article, Zwift Set to Revolutionise Indoor Running.

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USA Triathlon Announces 2018 Splash & Dash Youth Aquathlon Series Calendar

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USA Triathlon today announced that its Splash & Dash Youth Aquathlon Series is set to return for the seventh consecutive year, with more than 55 swim-run events planned in cities across the United States this season.

The series, launched in 2012 with 30 events, is designed to introduce youth athletes between the ages of 7 and 15 to the multisport lifestyle through the fast-growing discipline of aquathlon. With a focus on participation and fun, rather than competition, many of the events are not timed.

At all Splash & Dash events, participants ages 7-10 will complete a 100-meter pool swim and a 1-kilometre run, while athletes ages 11-15 will complete a 200m pool swim and a 2k run. All participants receive a t-shirt, custom finisher’s medal and giveaways from the Boy Scouts of America and the USA Swimming Foundation, both partners of the series.

The 2018 season kicks off in mid-March and runs through October, with events hosted in each of USA Triathlon’s six Regions. USA Triathlon partnered with race directors, community centres, coaches, clubs, and parks and recreation departments to solidify the slate of more than 55 events, a record high for the series. USA Triathlon staff will also host the annual Colorado Springs, Colorado, event, which is presented by SafeSplash Swim School, on Aug. 19.

“With the seventh iteration of the USA Triathlon Splash & Dash Youth Aquathlon Series, we will introduce more kids than ever to multisport in a single season,” said Brian D’Amico, USA Triathlon Director of Events. “Increasing youth participation is a major focus not only for USA Triathlon but for the industry as a whole through the recently-launched Time to Tri initiative. We look forward to working with each of the hosts on this year’s Splash & Dash calendar to make the 2018 series the most successful yet.”

The Splash & Dash series saw record participation in 2017, with 2,250 youth athletes competing in 50 events nationwide.

Visit usatriathlon.org/splashanddash for the latest calendar and complete information on the series. The series calendar and locations are subject to change.

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St. Anthony’s Triathlon Announced as 2018 USAT Regional Championship

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USA Triathlon (USAT) has selected St. Anthony’s Triathlon as a 2018 Regional Championship Race. The 35th annual St. Anthony’s Triathlon will take place on April 29, 2018 with approximately 3,000 athlete participants competing over the race weekend.

As a USAT Regional Championship site, registered USAT athletes can qualify from the St. Anthony’s Triathlon for the 2018 Olympic-Distance National Championships in Cleveland, Ohio to be held on August 11, 2018. In order to qualify for the National Championships, competitors must finish in the top 33 percent or top five (whichever is greater) competitors per their respective age groups. In addition, this year’s St. Anthony’s Triathlon will also serve as the USAT Southeastern Regional Championship.

“We are proud to have been selected again as a USAT Regional Championship race,” said Susan Daniels, race director for St. Anthony’s Triathlon. “This event hosts some of the best athletes in the world, and we are honoured to offer triathletes the opportunity to qualify for the USAT National Championship on our St. Petersburg course.”

The St. Anthony’s Triathlon is also making some exciting changes to the event by extending the Sports and Fitness Expo from a two-day to three-day event and holding all Triathlon events in one park instead of two. The Sports and Fitness Expo will take place from April 27-29 St. Petersburg’s waterfront Vinoy Park. “Extending our sports and fitness expo gives our competitors more opportunities to check out the latest race gear and moving to one location, makes it more convenient for them,” said Daniels.

For kids and novice adults, the Meek & Mighty Triathlon occurs on April 28, and the main Triathlon, for both Olympic and Sprint distance races, runs on April 29.

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Ironman 70.3 Geelong: Sam Appelton Too Strong and Nina Derron Wins in a Thriller

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IRONMAN’s 40th Anniversary was celebrated in grand style and the gods were smiling with IRONMAN 70.3 Geelong replicating some of the sport’s greatest drama with a sprint, fall, stumble, lunge finish between Nina Derron (SUI) and Melbourne rookie Grace Thek. The men’s race also lived up to the excellence of the preceding decades with a stunning performance by defending champion Sam Appleton.

Spectators had been enthralled by the epic battle between Appleton, Josh Amberger, Jake Montgomery and Ryan Fisher but just when they thought they had seen a thrilling race, the guys were upstaged by the emotional and physical roller coaster that was the women’s event.

Barwon Heads local Claire Davis was the first female to reach dry land (26:07) with Kirralee Seidel, Nina Derron (SUI) and Grace Thek in touch and eager to get onto the 90km bike leg. Derron was looking to control the race and at 45km she had extended her lead to 3:30 over Davis, Thek and the charging Laura Dennis. Seidel picked up a penalty and lost touch completely, finding herself nine minutes down. At three quarter distance Dennis managed to ride herself into second place with Thek and Davis in a tight battle for third and fourth place.

With Swiss precision, Derron lead into T2 by five minutes over the chasing pair of Dennis and Thek, with the local hope a further minute down. In the second half of the 21km run things started to change radically. Derron started to feel the pinch and Thek literally found her feet and charged through the field to find herself leading her very first IRONMAN 70.3. Thek was heading for a 70.3 victory on debut and with the finish line in sight, the former US college runner started to pay the penalty for her early over-exuberance.

“I was hoping to do four-minute pace but for the first three km I found myself doing 3:30 and I really paid for it on the last lap. I was about four and a half minutes down off the bike and I didn’t know if that was achievable. When I was two minutes down with a lap to go I thought it was possible but the end was just devastating. When I passed Nina I just wanted enough room so that it didn’t come down to a sprint finish. I was really suffering with my legs over the last 6km and I was just trying to get forward momentum. I was getting all sorts of splits from people on the course, so I really didn’t know.”

“When I came into the finish chute I was thinking I am almost there, just stay in the game but I started sprinting which was a big mistake on my part because I knew that my legs were already suffering pretty badly. Then I fell the first time when my quads locked up. When I fell to the ground I saw Nina and she wasn’t as close as everyone had made out. So I quickly got up and started running and two metres before the line I fell over again. I was all over the place and got a bit of a nudge which didn’t help.”

“In hindsight, the sprint was not a good idea. It is a lesson learned, don’t listen to anyone except for my coach and people I trust. I don’t condone looking back in a race but looking for myself might have been a good move here. These are the things I can take into the next race. It is disappointing to be that close and not come away with the win but coming in, I had no expectations. It is my first 70.3 and has been a positive day, so I am eager for more now,” Grace said.

Derron’s win was her first over the IRONMAN 70.3 distance and while ecstatic with the result, she had great sympathy for Thek.

“I really struggled on the second lap of the run. I just had to stay focused because I knew that Grace was flying and I just tried to hold on to the lead for as long as possible. There were huge mind games going on in my head and people were telling me to go get her. She was 50m in front with only a 100m to go but I knew I couldn’t out sprint her. I saw her starting to stumble and then she fell and all I saw was the finish line and I accelerated and came past her.”

“It was a really strange finish to a really crazy day. I am happy for my win but I am also sad for Grace that it happened. It was her first 70.3 race so she did a really good job. It was another lesson I learned, that it is not over until it is over. Never give up, it is really true,” Nina declared.

In the men’s race, it was Aussie Olympian Ryan Fisher who took the swim honours (22:34), narrowly nudging out Josh Amberger over the glassy 1.9km course. As the pair headed to T1, they were hotly pursued by a bunch of three, defending champion Sam Appleton, Jack Tierney and Matt Franklin with the second chase pack that included Jake Montgomery almost a minute off the pace.

Appleton was keen to make up the swim deficit and in no time at all the lead duo became a trio, with the defending champion in touch and pushing the early pace. Only seconds separated the leaders at half distance with Jake Montgomery 20s further behind and riding himself into contention. The final kilometres of the ride saw some big moves from Lachlan Kerin, Montgomery and Jack Tierney. Off the bike, it was a bunch of six who entered T2 ready to celebrate the IRONMAN Anniversary by flogging each other senselessly over the super quick 21km coastal course.

Slick transitions had Appleton, Amberger and Fisher on the road first with Tierney, Montgomery and Kieran hoping to match pace over the opening kilometres. It was Appleton who was intent on inflicting some hurt and tearing up the tarmac and while the first small gaps started to appear it was only early days. At 10km Appleton looking strong and a minute to Fisher, with Amberger and Montgomery running shoulder to shoulder, with Tierney and Kieran in their own battle for fifth and sixth.

The defending champ knew what he had to do and despite suffering over the second half of the run he was able to pull it all together.

“It is the first race of the year and you don’t really know what to expect. I knew if I was fit, I just didn’t know if I was race fit. I gave it my best shot and fortunately, I was able to come away with the win. The guys kept me honest all day and it was really tough. There were six of us going into transition and that second pack rode really well. We rode really firm on the first lap and I didn’t expect to hit the U-turn and see them right there. You never want to go into the run with six guys, I would prefer there were less but I just had to back myself. I laid it out in the beginning and got a gap and then it was about holding on from there.”

“It is crazy that this sport only started 40 years and look at the evolution. Every year it changes and is getting faster and harder. I am proud to be part of the generation that is helping that evolution. I am honoured to be here in Geelong and be able to back up and defend my title. It is a great course here in Geelong, I love it. It is beautiful and one of my favourite races. It is really challenging on the run. The course profile doesn’t show it but it is really hard run. It has a bit of everything. I can’t wait to come back, I love opening up the season here,” he said.

Women’s results

1          Nina DERRON (#26)               04:26:11

2          Grace THEK (#31)                  04:26:18

3          Laura DENNIS (#25)               04:29:38

4          Kirralee SEIDEL (#22)             04:33:36

5          Melanie BURKE (#23)             04:34:46

 

Men’s results

1          Sam APPLETON (#1)             03:45:52

2          Josh AMBERGER (#2)           03:47:21

3          Ryan FISHER (#5)                  03:49:09

4          Jake MONTGOMERY (#3)     03:49:57

5          Jack TIERNEY (#16)               03:52:18

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Bill Chaffey Throws Caution to the Wind in Commonwealth Games Countdown

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Five-time World Champion Bill Chaffey will go into April’s Commonwealth Games in the best shape of his life after using all his experience to master today’s windswept conditions in the inaugural ITU Paratriathlon World Cup in Devonport.
 
The 42-year-old Gold Coaster made a spectacular return to elite racing for the first time since last May to defeat fellow Rio Paralympian Nic Beveridge (QLD), Germany’s Benjamin Lenatz, and Australian pair, former wheelchair basketballer Scott Crowley (SA) and Australian para cycling star Alex Welsh (Victoria).

And it came on a day which also saw reigning 26-year-old PTWC world champion Emily Tapp (QLD) dig deeper than she has ever done before, both mentally as well as physically to take out the women’s ITU World Cup title ahead of 29-year-old former Ironman triathlete Lauren Parker (NSW) in only her second major event, Japanese legend Wakato Tsuchida and the gritty Gold Coaster Sara Tait (QLD).

All competitors in the various paratriathlon categories, featuring the cream of Australia’s best and top flight internationals from Japan, Italy, Hong Kong, Canada and Germany showed amazing skill sets to handle the at times brutal head winds that circled through the Mersey Bluff in and around the Devonport Surf Club precinct.

For the wheelchair athletes, today’s results come in the countdown to the official announcement next Sunday of the Australian paratriathlete team for the Gold Coast Commonwealth Games and for Chaffey and Tapp it has been a long time coming following their automatic nominations last April.

Chaffey has been the poster boy for Australia’s glowing Paralympic program which has seen him lead the team onto the world stage as one of the stand-out nations in world triathlon.

“I’m absolutely over the moon with that performance – to come back to Devonport and chalk up a win in probably some of the toughest conditions I’ve raced in is really pleasing,” said Chaffey.

“That wind was hard to handle even though we are close to the ground on our cycles – it’s still tough going.

“But I couldn’t be happier with my fitness – I’m in the best shape of my life and really looking forward to the Games in April.”

Tapp came into today’s race feeling a little under the weather and said her support team really played a major hand in getting her through.

“It hasn’t been the best of week’s health wise but it doesn’t matter come race day, it’s race day, “said Tapp, who qualified for the 2016 Paralympic team athletics team but was forced to withdraw when she accidentally burnt herself.

“Today was a big mental feat, when your body just isn’t there and able to give like it normally (does). We had smooth transitions and we executed our race plans so we’re happy.”

Parker, who was an outstanding open water swimmer and Ironman triathlete before an horrific training accident last April in Newcastle left her a paraplegic, and today was another major step in a road she never thought she would have to tread.

“Today didn’t go according to plan when I lost the band I put around my legs in the swim so it felt like I was swimming with a 10km weight on the end of my legs but we got through it and I know I have to work on my transitions but that will come,” said Parker, who will join the paratriathlete group on the Gold Coast next weekend for the Luke Harrop Memorial Race.

It was a successful return to top class racing for Paralympic gold medallist from Rio, Katie Kelly and new domestic guide Briarna Silk with Kelly admitting the race was “a real grind” given the windy conditions.

“But it was a great way to kick start the season that will hope fully culminate in the ITU World Championships on the Gold Coast in September and continues in Yokohama in a couple of weeks.”

Fellow two-time world champion Sally Pilbeam (WA) kept her impressive record in tact against fellow Australian world championship medallist Kerryn Harvey while Jonathan Goerlach win the Vision Impaired men’s event from fellow Australian Gerrard Gosens and Italy’s Maurizio Romeo.

Another stand out performance came from  Queensland’s PTS5 athlete Josh Kassulke who was the first competitor across the line in another impressive performance he hopes will take him to the Paralympics in Tokyo in 2020 in an all Aussie podium with Dale Grat second and Tony Scoleri third.

WA’s Rio Paralympian Brant Garvey (PTS2) also turned in a brilliant showing as did Albury Wodonga’s “Mr Fearless” Justin Godfrey in the in the PTS3.

Godfrey is the reigning World Cross Tri champion for his category and is a classic example of the kind of grit determination that spurs on Australia’s band of paratriathletes.

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USA Paratriathlon National Championships to Return to Pleasant Prairie, Wisconsin, in June

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The 2018 USA Triathlon Paratriathlon National Championships will be held in Pleasant Prairie, Wisconsin, as part of the Pleasant Prairie Triathlon for the second consecutive year, USA Triathlon announced today. The race will take place on June 24 at Prairie Springs Park and the Pleasant Prairie RecPlex.

National titles will be up for grabs in six sports classes as athletes complete a 750-meter swim in Lake Andrea, a 20-kilometre bike through Pleasant Prairie and neighbouring Kenosha, and a 5-kilometre run course finishing in the park. The Pleasant Prairie Triathlon is put on by Race Day Events, LLC, which specializes in event production and equipment rental throughout the Midwest.

“With the support of a strong local paratriathlon community, the organizers of the Pleasant Prairie Triathlon have celebrated athletes of all abilities for many years,” said Amanda Duke Boulet, Paratriathlon Program Senior Manager at USA Triathlon. “We look forward to returning to the beautiful venue of Prairie Springs Park this summer and once again enjoying the positive atmosphere that surrounds this race.”

“Race Day Events is very excited to be producing another National Championship event in Pleasant Prairie,” said Ryan Griessmeyer, President of Race Day Events and Race Director for the Pleasant Prairie Triathlon. “Pairing industry-leading event production with the Village of Pleasant Prairie’s world-class venue, participants are sure to have an unparalleled experience.”

“Pleasant Prairie is pleased to host the USA Paratriathlon National Championships for the second consecutive year as part of the Pleasant Prairie Triathlon,” said Sandy Wiedmeyer, Fitness Manager at the Pleasant Prairie RecPlex. “This is such an inspirational event to be a part of. Watching these exceptional athletes brings so much to the event and is the highlight of the weekend for many. We are grateful to be able to host such amazing talent again this year, and we look forward to making 2018 successful for all of the athletes.”

In addition to chasing national titles, athletes competing at Paratriathlon Nationals also have the opportunity to qualify for the USA Paratriathlon Development Team Program, which is designed to identify and develop athletic potential leading toward the Tokyo 2020 Paralympic Games. More information on the USA Paratriathlon Development Team Program is available by clicking here.

The Pleasant Prairie Triathlon has included paratriathlon competition since its inception, but last year was its first time hosting the Paratriathlon National Championships. In 2017, 30 athletes competed for national titles while an additional 19 competed in the paratriathlon open division.

Athletes wishing to compete at Paratriathlon Nationals in 2018 must be officially classified in a paratriathlon sports class and must have completed a USA Triathlon or ITU Sanctioned Event that meets distance and time standards between May 1 and June 3, 2018. Athletes who are not classified or who do not meet the time standards may choose to race in the PC Open Division. A National Classification opportunity will be offered in Pleasant Prairie prior to the event. Complete details on qualification standards, as well as the link to register, are available at usatriathlon.org.

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