Bright Lights, Big Island!
SOAS Racing Shines Spotlight On Sibling Brand In Kona
San Diego, CAÂ â€“Â A trailblazing brand in endurance sport and lifestyle apparel, SOAS Racing announces the debut ofÂ brother brand HANSYM Racing, fashionable and functional triathlon gear designed specifically for men. HANSYM will debut to the public at this week’s Ironman World Championship in Kailua-Kona, Hawaii.
The launch of HANSYM marks the long-awaited response to demand from the male endurance athlete counterparts of SOAS Racing’s loyal female customer base. Husbands, brothers, fathers, sons, boyfriends and training buddies alike have been clamoring for equal footing in the fitness fashion realm, and HANSYM offers an original and edgy take on triathlon apparel to satisfy the most discerning male competitors.
â€œWe’re thrilled to bring HANSYM to life and clothe our men in gear on par with SOAS’ unique style,â€ says Steph Swanson, owner and founder of SOAS and HANSYM. â€œIn a sport where men’s kit are mostly limited to red, black and blue color palettes, we chose to amp up the fashion options while providing feel-good quality training and racing apparel in sync with the fun SOAS vibe. The guys deserve nothing less!â€
The Ironman World Championship in Kailua-Kona, Hawaii will serve as HANSYM’s public launch, with an exclusive collection of the initial Island Lights design available for sale onsite at the SOAS/HANSYM pop-up boutique during race week, as well as online atÂ www.hansymracing.comÂ post-Kona. Four additional designs will debut in early 2016.
Trendsetting style and sophisticated performance are the signature marks of HANSYM Racing, triathlon apparel designed specifically for men. The sibling brand to women’s endurance sport and lifestyle apparel brand SOAS Racing, HANSYMÂ reflects the edgy style of men that want to look good from head to toe.Made entirely in Southern California, HANSYM is the brand for men who live life to the fullest, and also love to swim, bike and run. Learn more and explore the entire HANSYM Racing line atÂ www.hansymracing.com.
ABOUT SOAS RACING
Proudly made and designed in Southern California, SOAS Racing is women’s specific sports and lifestyle apparel at its best. Originally inspired by women triathletes in search of training and racing gear that ticks the boxes of fashion, fit and function, SOAS Racing has evolved to appeal to cyclists, runners, yoginis, wahines and any woman wanting to look and feel fine â€“ whether on the race course or at the coffee shop. Learn more and explore the entire SOAS Racing line atÂ www.soasracing.com.