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Trek Bikes prepares assault on Australian Triathlon market

Trek, the largest bike manufacturer in the world, announced its latest assault on the Australian Triathlon market in Canberra with a dealers convention held in September, in what they heralded as the largest event of its type in the Southern hemisphere. The event was launched by the President of Trek Bikes John Burke, and featured legendry bike designer Gary Fisher. While there was the usual plethora of Mountain Bikes, Trek also used the opportunity to raise their profile in the Australian Triathlon market, with the assault being led by Olympian Simon Thompson.

K-Swiss and Trek Partner on 2010 Triathlon Team

Iconic footwear and sportswear brand K•Swiss and Trek Bicycle Corporation, the leading bicycle company in the world are proud to announce the 2010 Trek/ K•Swiss Triathlon Team. The joint venture between Trek and K•Swiss will be seen as the premier triathlon team in the world, bringing together nine of the top international Ironman and Ironman 70.3 athletes.