Challenge Family Launches Inaugural Central Asian Race in the Iconic City of Samarkand

Challenge Family has announced the launch of its first race in Central Asia, Challenge Samarkand. The middle distance race will take place in Uzbekistan on September 16-17, 2023 and will be organised in partnership with the Uzbekistan Triathlon Federation. The new event aims to promote the sport of triathlon in the region and provide a unique experience for athletes.

• Samarkand is one of the oldest cities in the world, dating back to the 8th century BC
• It was a key point on the Great Silk Road between China and Europe
• It was one of the main centers of science in the medieval east
• Samarkand is the second largest city in Uzbekistan
• It is included in the UNESCO World Heritage List due to its abundance of material and spiritual values
• It is known for its unique monuments of ancient architecture, heritage of scientific and arts schools, and artisan workshops
• Poets and historians have referred to it as the "Rome of the East", "the beauty of sublunary countries" and "the pearl of the Eastern Muslim World"

The race will be held in and around one of the world’s most iconic locations, the ancient city of Samarkand, which is known for its rich history and culture. Athletes will swim in one of the largest purpose-built rowing canals in the world and cycle through the UNESCO World Heritage Area, passing by ancient monuments such as the Registan Ensemble and the architectural monument of Bibi Khanum.

“We are excited to explore new areas and bring the sport of triathlon to Central Asia,” said Challenge Family CEO, Jort Vlam. “Samarkand is a treasure-trove of unique antiquity and spirit. Athletes can expect a unique experience, not just in terms of the race, but also in terms of the culture, food and national monuments.”

Managing Director, Yelena Kun, added, “Samarkand is a key point on the Great Silk Road and one of the main centres of science in the medieval east. We are ready to welcome all triathletes and offer them a chance to experience the unique Uzbek culture and pass by some of the most famous monuments in Central Asia.”