The Professional Triathletes Organisation (PTO) is an athlete-owned organisation that aims to elevate and grow the sport of triathlon.
The successful completion of the Series B funding round, led by Divergent Investments and including other investors such as Warner Bros. Discovery, will likely provide the PTO with additional resources to achieve its goals. These resources could be used to host high-profile, high-prize fund annual races that are broadcast to a global audience, further raising the profile and commercial viability of the sport.
Additionally, the involvement of Divergent Investments, which specializes in investing in companies that have a positive impact on customers and communities and can generate superior, sustainable, and risk-adjusted returns, may also provide the PTO with expertise and guidance in areas such as sustainability, machine intelligence, and capital markets.
This could help the PTO to strengthen its operations and explore new lines of business, potentially leading to increased opportunities and benefits for professional triathletes. The partnership with Warner Bros. Discovery, a media and entertainment company, may also provide the PTO with a larger platform to showcase the talents of professional triathletes to a wider audience, potentially leading to increased recognition and opportunities for these athletes.