PwC Joins Sport Tech Hub Partnership Roster

Sport Tech Hub, London’s first tech incubator dedicated to supporting the growth of early-stage start-ups that can make a positive contribution to participation in physical activity and sport, has added professional services firm PwC to its strategic partnerships roster.

Operating at the vanguard of efforts to spark a digital revolution in consumers’ relationship with sport, exercise and fitness, Sport Tech Hub’s inaugural cohort includes start-ups focused on a range of areas from mass participation and active travel to social engagement, at-home fitness and immersive experiences.

The new partnership between Sport Tech Hub and PwC will see the advisory firm take Associate Partner status for a 12-month period, during which time they will receive direct access to all Sport Tech Hub start-ups and a platform to influence the strategic direction for SportTech, FitTech and HealthTech in the capital.

The deal sees PwC join fellow Associate Partner Fieldfisher and Launch Partners London & Partners, Crowdcube, RLC VEntures and Sponge Marketing, and Media Partner Sport Industry Group, alongside programme founders London Sport.

Ollie Phillips, Director – Digital Transformation at PwC said: “At PwC, we’re always looking to help businesses and individuals foster innovation through the use of technology which can help make a difference to society and meet human needs. This includes helping nurture the start-up involved with the Sport Tech Hub. It has the added bonus of hopefully helping those ‘knowledge-rich, time poor’ individuals who have difficulty carving out time for exercise and sport. If an initiative like this can kick-start greater activity and buck that trend, then all the better”

Alex Zurita, Specialist Advisor – Technology for Participation, London Sport, said:

“Signing PwC as Associate Partners for Sport Tech Hub will bring huge benefits to the start-ups involved in the Sport Tech Hub programme and, critically, to the entire SportTech industry. PwC’s strategic and business expertise is world-renowned, and their guidance will play a vital role in the future of SportTech innovation.”