Opinion The FulGaz Sale: Why Ironman's Virtual Training Experiment Was Destined to Struggle Ironman's failed attempt to transform FulGaz from a cyclist-focused platform to a triathlon training tool shows why understanding your core user base is crucial. Shawn Smith January 22, 2025 – 3 min read Share Share this article Facebook X LinkedIn Email WhatsApp Telegram Threads More Bluesky Mastodon Reddit Pinterest LINE Page Link