Urban Hotel Group signs another Leading Triathlete
Clayton Fettell has signed a sponsorship deal with Australia’s Urban Hotel Group.
The hotel chain already supports a number of prominent athletes including Pete Jacobs, Leon Griffin, Belinda Granger and Tim Berkel.
Ricky Jeffs, Group General Manager of Erdigroup (the owning company of Urban Hotel Group) was happy to announce the signing of Fettell.

“I first noticed Clayton at the 2010 IM 70.3 Geelong race, and I thought wow this guy is flying and leading a very solid field. I have followed Clayton’s progression with great interest since then, and have been impressed with his performances at Challenge Cairns, Port Macquarie 70.3 and Ironman Western Australia,” said Ricky.
The announcement comes just prior to the Geelong 2.80.20 race to be held Sunday, of which Urban Hotel Group are the naming sponsor. Fettell will join an impressive start list competing for the title.
“Urban Hotel Group is all about sponsoring great races, champion athletes and Tri Clubs such as Penrith Institute of Sport (PIS) that add enormous value to their sport. We believe Clayton will one day be crowned Ironman World Champion, and we’re proud to support him in that quest.”
For Fettell the sponsorship is a welcome partnership.
“The guys at Urban are really doing great things for our sport. They are investing in our sport and helping to create fantastic races that help to raise the profile of triathlon not just in Australia but globally. And of course I’m pretty stoked to know that I have such fantastic accommodation for races in Australia. My environment before a race is important and they get that,” said Fettell.
Recently touted by Australia’s Triathlete Magazine as ‘the next big thing’ in long course racing, Clayton has hit the headlines after claiming his first 70.3 title in November, followed by an impressive runner-up finish behind Timo Bracht at Ironman Western Australia.
After the Urban 2.80.20 in Geelong, Fettell will race the Abu Dhabi International Triathlon in early March and Ironman Melbourne three weeks later.
Written by
Read next
Emma Moffatt’s Road To London Kicks Off in Geelong
 Olympic bronze medallist Emma Moffatt will make a hit and run visit to Geelong this Sunday for what will be the first stop for many athletes with their sights set on this year's 2012 London Olympic Games. Moffatt will be joined in the Australian Sprint Distance Championship race by feIs Norseman Becoming the World's Most Coveted Triathlon?
6,304 athletes from 96 countries chased just 250 spots for 2025 Norseman, as Norway's brutal race becomes triathlon's most coveted ticket.
Leher Conquers Yokohama for First World Series Win
Jean-Léa Leher's gutsy front-running tactic delivered Luxembourg's first World Series victory as Olympic champion Beaugrand crashed out in torrential conditions.
Hauser Claims Gold in Brutal Yokohama Conditions
Australian Matt Hauser outsprinted Portugal's Vasco Velasco in brutal Yokohama conditions to claim his third WTCS victory and extend his series lead.
Ironman Western Australia: Flat, Fast and Fierce in Busselton
From a scenic jetty swim to a wind-whipped bike and run, Ironman WA offers an iconic year-end test and a final shot at points on Australia’s west coast.
Noosa Triathlon: 5 Must-Do Experiences for the Ultimate Weekend
From soaking up Hastings Street energy to bargain-hunting at the Expo, these must-dos make your Noosa Triathlon weekend unforgettable.
10 Things You Must Know Before Stepping Off the Plane in Hawaii
From scorching heat to quirky island slang, these insider tips keep you sane, amused and ready for Kona’s triathlon madness.