Logo

The Trizone logo consists of two elements and is a powerful reflection of the triathlon spirit and the core values that drive our community. It embodies the essence of the sport through bold, purposeful design, anchoring itself in the unique challenges and rewards that triathlon represents. Every detail in the logo speaks to the discipline, balance and forward momentum of triathletes.

Three Horizontal Lines

Positioned to the left of the wordmark, the Icon, the three horizontal lines are a visual tribute to the triathlon's core disciplines: swimming, cycling and running. Stacked with intention, these lines represent the layered approach to training, progression, and mastery that triathletes adopt. Their slight forward tilt conveys motion and momentum, symbolising the relentless drive of triathletes as they push forward toward their goals. Beyond the sport itself, these lines signify balance—a reflection of the harmony athletes seek between training, competition and the demands of daily life.

The Counterbalance

The "E" at the end of Trizone acts as a visual and conceptual counterweight, creating equilibrium within the logo. This element emphasises the balance and grounding that triathletes pursue in their journey, be it in their training, performances or personal growth. Its trailing design suggests continuous progress, a reminder that the journey never ends—there’s always another goal, another finish line or another step forward.

Typography and Design

The wordmark's clean, angular font exudes strength, precision and confidence—qualities integral to the triathlete’s mindset. Its bold and forward-leaning form suggests progress and resilience, perfectly encapsulating the determination of the community it represents. The monochromatic palette of black and white ensures clarity and professionalism, reinforcing the brand's timeless appeal and adaptability.

For information on implementing our logo in different applications, please read our Trizone’s brand usage guidelines.