(Westlake Village, CA) January 25, 2010 â€” Iconic footwear and sportswear brand Kâ€¢Swiss and Trek Bicycle Corporation, the leading bicycle company in the world are proud to announce the 2010 Trek/ Kâ€¢Swiss Triathlon Team. The joint venture between Trek and Kâ€¢Swiss will be seen as the premier triathlon team in the world, bringing together nine of the top international Ironman and Ironman 70.3 athletes.
The launch of Trek/Kâ€¢Swiss Triathlon Team underscores both brand’s continuing investment in the finest athletes in the world. With more than 30 years of experience, Trek has continually been an industry leader and has produced the most technologically advanced bicycles on the planet. Kâ€¢Swiss has upheld a similar tradition of excellence and ingenuity, expanding from classic tennis footwear to running footwear and apparel designed to enhance the performances of the world-class triathletes they support.
â€œJoining with Trek to put together this triathlon team is a very exciting venture for us. Trek has consistently been an industry leader in design and innovation and is always looking to move the needle in delivering the fastest bike available, anywhere. We strive to provide that same relentless focus on innovation in our footwear,â€ said Kâ€¢Swiss Sports Marketing Director Erik Vervloet. â€œCombine this partnership with some of the top triathletes in the world and you have a fantastic team. With the help of our athletes, we want to continue to push the envelope in developing the best triathlon products on the planet. We look forward to working together with Trek and are very proud of the team that we’ve put together. We believe that the results will speak for themselves.â€
â€œWe couldn’t be more excited about this partnership and what we believe it will bring not just to the athletes but to the sport of Triathlon,â€ said Trek Bicycle’s Road and Triathlon Brand Manager Nick Howe. â€œAt Trek, we’ve long believed that working with the best athletes in the world is paramount in helping us to provide the best bicycle product available. To have an opportunity to partner with a team of this caliber and to work with a company as committed and innovative as K-Swiss is extremely exciting.â€
The team is comprised of two World Champions, a 2nd place at the 2009 Ironman World Championships and multiple 70.3 champions:
Fraser Cartmell UK 3x Ironman 70.3 Champion
Julie Dibens UK 2009 Ironman 70.3 World Champion & 3x XTERRA World Champion
Joe Gambles AUS 3x Ironman 70.3 Champion
Heather Jackson USA Top Ironman 70.3 athlete
Chris Lieto USA 3x Ironman Champion & 2nd Ironman World Championships (’09)
Matt Lieto USA Top 5 Ironman athlete
Paul Mathews AUS Ironman 70.3 Champion
Michael Raelert GER 2009 Ironman 70.3 World Champion
Andrew Yoder USA At age 20, he’s got a great future ahead of him.