Ironman Charity Challenge launched in Australia

Ironman Charity LogoWorld Triathlon Corporation has announced an initiative that will help Ironman and its athletes promote social inclusion, community development and lend a hand to Australians in need.

The Ironman Charity Challenge is being launched with the support of Brisbane-based food products innovator and manufacturer Food Spectrum. The Food Spectrum Ironman Charity Challenge gives athletes participating in Ironman Western Australia, Ironman Australia and Ironman 70.3 Port Macquarie the opportunity to raise funds for one of four official charities: the John Maclean Foundation, KIDS Foundation, The Hastings Cancer Trust and Geographe Kids.

“This program is a fantastic way for Ironman athletes to recognise the work of, and raise funds for, these fantastic community organizations,” World Triathlon Corporation brand manager Trent Taylor said.

“Ironman has a proud tradition of supporting Australian charities. Over the years, Ironman athletes have been selflessly using their participation in this grueling endurance event to raise awareness and funds for the less fortunate.”

Food Spectrum chief executive and Queensland’s John Maclean Foundation ambassador, Mark Betts, is a five-time Ironman finisher and a passionate fundraiser. In 2009, Betts raised more than $26,000 for the John Maclean Foundation to become top fundraiser at Ironman Western Australia.

Mr Betts said: “Ironman is a major physical and mental challenge that gives me an incredible sense of fulfilment and achievement. Even more profound though, is the amazing buzz I get from my associated fundraising; helping others less fortunate than myself is the ultimate reward for the long, grinding hours of training.

“I strongly encourage fellow athletes to drive their individual Ironman achievements even further. By joining together with family, friends and associates and using the personal webpage for fundraising, it’s possible to make a real difference to children and others who desperately need our help.  You’ll also find it gives you back something really special – it more than doubles your sense of achievement.”

Athletes participating in Ironman Western Australia, Ironman Australia or Ironman 70.3 Port Macquarie can register for the Food Spectrum Ironman Charity Challenge at On the site, athletes can select their event, their preferred recipient charity and create a personalised fundraising page that will allow them to track their fundraising progress. Athletes can simply send a link to their page to family and friends and let the fundraising begin.

The program is being delivered in conjunction with leading online fundraising site Everyday Hero. Each athlete will be notified of donations made in support of their efforts; totals will be maintained on their fundraising page and all donors will receive an electronic receipt. The program is designed to make the process as easy as possible for the athlete and their supporters.

At Ironman Western Australia, Ironman Australia and Ironman 70.3 Port Macquarie, the top fundraisers for each recipient charity of the Food Spectrum Ironman Charity Challenge will be recognized on-stage at the awards presentation for each event.

The Food Spectrum Ironman Charity Challenge is live at and athletes participating in Ironman Western Australia 2010 can sign up immediately and begin fundraising. All media-related enquiries can be sent to Holly Ranson at [email protected] or by phone + 61 400 593 610. 

Food Spectrum Ironman Charity Challenge Feature Charities

For 2010/2011 the Food Spectrum Ironman Charity Challenge will promote four featured charities. These charities either have a long-standing relationship with Ironman in Australia, are working in areas in which World Triathlon Corporation has a presence through the conduct of events, or are conducting work in high profile areas of community awareness and concern.

Kids FoundationThe KIDS Foundation, established in 1993 is a Health Promotion Charity and a national leader in childhood injury prevention and injury recovery. KIDS Foundation programs reach hundreds of thousands of children across Australia and more information about KIDS Foundation is available at



John Mclean FoundationThe John Maclean Foundation (JMF) is the official charity of legendary wheelchair athlete and Hawaii Ironman Hall of Famer, John Maclean. JMF exists to change the lives of young Australians who use wheelchairs. Their mission is to inspire, motivate and enable these great young kids to chase their dreams. More information is available at 



Hastings Cancer TrustWorld Triathlon Corporation is committed to making a difference to the communities in which our events are conducted. The Hastings Cancer Trust aims to provide much needed cancer care services in the Hastings Region, including providing funding for patient accommodation and hospice, improving access of local patients to state-of-the-art cancer care and funding for local cancer care education initiatives. More information is available at



Geographe KidsGeographe Kids was founded to assist South West Western Australian communities in being able to provide support for families when a child suffers from serious or long-term disease. Geographe Kids operates from the home of Ironman Western Australia in Busselton, Western Australia. More information about Geographe Kids is available at




Karl Hayes

Karl is a keen age group triathlete who races more than he trains. Good life balance! Karl works in the media industry in Australia and is passionate about the sport of triathlon.