Ironman Announces Acquisition of Australia’s USM Events

Ironman® Announces Acquisition of Australia’s USM Events

USM adds iconic races and multisport festivals to the WTC family of global events

TAMPA, FLA. (Feb. 15, 2012) – Today, World Triathlon Corporation (WTC) announced that it has acquired USM Events, Australia’s leading event management company and the owner of iconic premier multisport festivals at Noosa, Cairns, Mooloolaba and Geelong. USM Events is also the operator of cycling’s Jayco Herald Sun Tour and the Sydney ITU World Championship Series triathlon event.

WTC buys USM Events

As part of the acquisition, WTC will integrate the management of its Ironman® and Ironman 70.3® races into USM’s operational and management structure. Daryl Herbert, Owner and Managing Director of USM Events, will remain in a management role and WTC staff in the Asia-Pacific region will be integrated into USM Events.

“Besides bringing world-class events like Noosa, Mooloolaba, Geelong and the Cairns Adventure Festival into the WTC family of events, USM provides WTC with a robust operational platform in the Asia-Pacific region,” said Andrew Messick, CEO of WTC. “We hope to be able to use USM’s staff and know-how to help create compelling multisport festivals in Asia and around the world.

Herbert said, “This is an outstanding opportunity for both parties, and our key event stakeholders, to significantly grow our iconic assets in the Australian and Asia-Pacific region.”

He continued, “USM Events will continue to deliver to our loyal customers and supporters the same successful format and culture that each of our events has developed over the years. We will also continue to deliver the events to the premier standard they are known for but with the additional support and prestige that WTC brings.”

Peter Hedge, President of Triathlon Australia, said: “Triathlon Australia has development of the sport as one of its key objectives and recognizes the important role that all event organizers have to play in meeting this objective. We wish WTC and USM Events all the best in their future endeavors.”

About World Triathlon Corporation
World Triathlon Corporation (WTC) is a Tampa-based company recognized for athletic excellence, distinguished events and quality products. The WTC portfolio includes Ironman, Ironman 70.3, 5150 Triathlon Series, Iron Girl and IronKids, which have a combined total of more than 180 events worldwide each year.  Ironman is the No.1 user-based sports brand in the world and has been a respected name in triathlon since its inception in 1978.  For more information, visit

About USM Events
We develop and manage mass participation sporting, music and entertainment events to an international standard all around Australia. With over 50 events and more than 200,000 competitors and participants each year, USM EVENTS is one of Australia’s largest and most experienced event management specialists,

Karl Hayes

Head of Rest and Recovery

Karl is a keen age group triathlete who races more than he trains. Good life balance! Karl works in the media industry in Australia and is passionate about the sport of triathlon.