1 JULY 2013 – Challenge Family today announced the termination of its contract with YWC Sports and the Challenge Copenhagen and Challenge Aarhus races, effective immediately.
The sale by the directors of YWC to the World Triathlon Corporation is understood to put them in breach of a contract that still had two more editions of each race to run. This recent purchase by WTC marks the second time where they have bought companies contracted to Challenge Family with a current agreement in place.
â€œChallenge Copenhagen is a race we were proud of. It changed the face of triathlon in Denmark, growing an industry that was previouslyÂ very limited. We are of course disappointed by the behaviour of both parties in this transaction. We are also disappointed for our athletes who made the former Challenge Copenhagen the success it is and entered a Challenge race in August but are now faced with a very different reality. We are extremely sorry for them to terminate the contract but the alternative is untenable.â€
WalchshÃ¶fer went on to say the family-owned Challenge Family would not let recent events in Denmark deter future plans.Â Â â€œOur focus is on putting everything back into our races, we have made a commitment to operate in the best interests of the sport and our athletes, to respect its legacy and to honour the athlete’s achievements. We build our races ourselves based on these values. We will continue to work hard to introduce new races around the world that give long distance triathletes the choice they deserve and avoid an unhealthy monopoly in the sport.â€
This statement is supported by the imminent announcement of a new Challenge Family races this week. Full details will be announced on Friday 5 July.
The Challenge Family celebrates the sport of triathlon through its global series of long distance events and festivals that are changing the face of long distance racing around the world with its focus on athlete experience. Featuring spectacular courses in iconic destinations, Challenge Family events focus on delivering the race of a lifetime to every athlete, and creating a memorable spectator experience that captures allÂ the excitement and emotion of this inspirational sport. The Challenge Family series currently features over 20 events around the world including the world’s largest long distance triathlon, Challenge Roth in Germany. Other Challenge Family races take place in Germany, Holland, Austria, Canada, UK, France, Spain, Italy, Australia, New Zealand, Thailand and Taiwan.