Steve Hed, innovator of aerodynamic wheels and founder of HED Cycling, passed away this morning in St Paul, Minnesota. Steve was 59 years old.
Steve was found unconscious a week ago outside the HED Cycling factory in Shoreview, Minnesota. Steve had remained hospitalised over the past week, although at this stage the exact cause of death is unknown.
Condolences to Anne and the HED Cycling family.
The Brownlee Brothers Launch New Blood Test for Athletes & the Physically Active
The Brownlee brothers, a pair of well-known triathletes and Olympics stars, have partnered with Werlabs in Great Britain to create a blood test to help athletes improve their health and athletic performance. Those who take the blood test can monitor “the most relevant markers which can be affected by exercise and those that can affect performance.”
Alistair and Jonathan Brownlee both say the blood tests will also help physically active non-athletes. According to Jonathan, “For anyone about to undertake a physical challenge or those who exercise regularly, this test will show if major organs work properly and that there are no deficiencies which could affect your performance.”
So far, the blood test is available by appointment in the UK. You can schedule an appointment, and Werlabs will send someone to your home to draw the blood.
All Werlabs blood tests are venous to ensure quality, and they meet the standards of the UK’s National Health Service (NHS). The company has also received a Seal of Excellence from the European Commission. These factors are what drew the Brownlee brothers to co-create the new blood test package with the company.
Visit the Werlabs Website to schedule an appointment.
Apply to Join the Amateur Specialized Zwift Academy Triathlon Team
Zwift, the virtual turbo trainer cycling tool that doubles as a massively multiplayer online game, has partnered with Specialized to create a new elite amateur triathlon team. The recruiting focus is on amateur age-group triathletes, and they plan to make the new team “the best supported amateur team in the sport.” Four finalists will compete in Kona during the 2018 Ironman World Championship. Applications to join the Specialized Zwift Academy Tri Team are due by 18th March.
Zwift, and Zwift Academy have recently been focusing more attention on triathlon. Zwift created the brand new Zwift Run with triathletes in mind, and Zwift Academy is now scouting to identify the next generation of world-class triathletes.
The two companies are offering some amazing perks to the four finalists who make the team.
Perks for Tri Team Members Include:
- Pro level outdoor and Zwift virtual training with the 2017 women’s Kona runner-up Lucy Charles and world record holder Tim Don
- Free smart trainer & treadmill
- Specialized bike, shoes and gear
- Wind tunnel optimization & Retul fitting sessions at the Specialized Headquarters in California
- $1,500 USD toward expenses for a 2018 Ironman qualifying event
- Flights, lodging and entry fees for the 2018 Ironman World Championship
To apply for the Tri Team, you must be in Zwift cycling level 10 or higher. Final selections will be announced on 5th April. The online application is available at http://www.zwift.com/academy.
Have you heard of the new Zwift Run yet? If not, read Trizone’s recent article, Zwift Set to Revolutionise Indoor Running.
Zwift Set to Revolutionise Indoor Running
Zwift, the fitness platform born from gaming, has expanded its product offering to the running community with the launch of Zwift Run Free Access. Until this week Zwift Run was an Alpha product, available only to paying members of its indoor cycling service. Zwift Run will be now offered free of charge to everyone, in the run-up to a subscription service rollout, scheduled for late 2018.
Since launch in 2014, Zwift has revolutionized the indoor cycling market. The community-driven fitness platform has connected half a million cyclists worldwide to socialize, train and race in its rich virtual 3D environments. This January the Zwift community logged an average of 1 million miles (1.61 million km) per day, with major events attracting up to 3,500 participants. Zwift is now set to shake up the indoor run market in the same way by providing the most complete training solution for runners around the globe.
“Zwift Run is fantastic news for the fitness industry. In three years we’ve transformed the indoor cycling space by making the home ‘turbo trainer’ a super desirable product to own and an essential part of a cyclists training regimen. We’re going to give the same make-over to the treadmill.” commented Eric Min, Zwift CEO and Co-Founder. “Whether at home or in the gym, Zwift Run will make your indoor run workout experience more social, more motivating, more structured and more measurable.”
Zwift’s success in cycling originates from the massive multiplayer technology of the gaming industry and a track record of building huge online training communities. To date, Zwift has given birth to over 150 Facebook community groups with the largest making up 45,000 members, spanning pro athletes in search of the very best training experience, to everyday consumers looking for greater motivation to get fitter, stronger and faster.
Research points toward Zwift being able to boost participation in the fitness industry. To date, members of Strava, the social network for athletes, signing up to Zwift, on average, cycle 10% more per annum.
“We know many of our athletes are working out indoors as well outdoors, and Zwift has helped make indoor workouts more fun and motivating for many of our members,” notes David Lorsch, Strava’s VP of Strategy and Business Development. “Many of our new members are runners and we’re excited that runners on Zwift can now share their runs with their friends on Strava.”
Zwift also plans to bring its transformative effect to the hardware industry. “Hardware sales and innovation levels in cycling are rocketing because of Zwift. Manufacturers understand that closed connectivity is a thing of the past if they are to stay relevant. It’s well known in the cycling industry that sales of indoor training hardware are experiencing 100%+ YoY growth; in the most part due to Zwift’s trade marketing effect on indoor cycling. It’s our ambition to deliver this kind of value to treadmill manufacturers.”
Zwift Run will feature a library of training plans tailored to runners of all abilities. Zwift’s ‘Workout Mode’ is visually motivating, making nailing those intervals even more rewarding. Group Runs are broken down by pace, so Zwifters can find a run that best suits their needs. Zwift’s ‘gamified’ experience also challenges members to earn experience points and move up levels to unlock virtual goods. Zwift is collaborating with a number of running industry brands like New Balance, Hoka and Under Armour to bring in-real-life footwear and apparel to its virtual world.
Integration with Strava allows Zwifters to share runs with their community of friends, recording virtual miles and keep record of best times across Strava segments. As of February, virtual miles recorded in Zwift can also count towards Strava challenges.
Zwift Run is compatible with all treadmills by using Bluetooth or ANT+ footpods. Footpods are connected to iOS devices, Apple TV, or laptop/desktop computers and calibrated to the treadmill speed in the Zwift App. A rising number of Bluetooth ready treadmills can also connect directly to Zwift, without the requirements of footpod. Digital connected footwear is also part of the picture with Zwift collaborating with Under Armour on its smart shoe range.
“Technogym believes in connected wellness. Our offer, centred on the MyWellness open cloud platform, is a complete ecosystem of smart connected equipment surrounded by content and services to provide unique and engaging training experiences” said Nicola de Cesare, Digital Division Director for TechnoGym. “Now, Technogym’s MyRun and MyCycling compatibility with Zwift allows both runners and cyclists to enjoy the very dynamic, engaging and interactive environment of the Zwift platform with a consistent training experience across the two products”
Essentially a Beta product, Zwift and the user community will further refine the run app in 2018, adding new product components and expanding the current schedule of events, races, and group workouts.
Zwift Run Free Access can be downloaded from www.zwift.com or via the App Store.
Under Armour Launches UA HOVR, a Next Generation Cushioning Platform Built to Make You Better
Under Armour, a global leader in innovative performance apparel, footwear and equipment, launches UA HOVR, the brand’s latest innovation in footwear cushioning technology. The UA HOVR platform is launching with two running styles — the UA HOVR Sonic and UA HOVR Phantom — and will continue to expand into other key footwear categories in the coming seasons.
This new pinnacle cushioning system delivers on the need to have a shoe that provides not only a cushioned ride but also energy return. The UA HOVR midsole is made of a proprietary foam compound, made in partnership with the innovators at Dow Chemical, possessing a super-soft durometer with incredible cushioning and shock absorption for every single foot strike.
A key component of the UA HOVR cushioning system is the ‘Energy Web,’ which is a mesh fabric that wraps the cushioning core to deliver strong responsiveness and energy return. This ideal combination of advantages makes runners feel and perform better with less fatigue. With UA HOVR, the shoe is absorbing some of the impacts an athlete’s body would normally feel, aiding in comfort and keeping legs fresh for the road ahead.
“The development of UA HOVR was inspired by the insight that every step a runner takes has the impact of 2-4x their body weight, holding them down. When designing UA HOVR, we set out to create the perfect combination of cushioning plus responsiveness and energy return – to essentially lift you up,” said Dave Dombrow, Under Armour’s Chief Design Officer. “The HOVR underfoot returns that energy and makes every stride feel light and effortless. I could not be more proud of this product and for HOVR to usher in a new chapter in the Under Armour design and innovation story.”
The UA HOVR Sonic and UA HOVR Phantom styles will be available with a high fidelity sensor embedded in the shoe. These sensor-enabled versions are digitally connected to the newest evolution of the MapMyRun app and provide the added benefits of an untethered run while tracking detailed data including stride length, cadence, pace, distance and shoe life. Traditionally, consumers would need to invest hundreds of dollars in equipment and wearables to have access to this level of data. With UA HOVR’s sensor technology, this information will sync directly from the shoes to MapMyRun – all while never needing a recharge. The digital versions of UA HOVR Sonic and UA HOVR Phantom also include an annual MVP subscription to MapMyRun with access to the world’s largest digital health and fitness community of 225 million registered users, coaching and training plans, live tracking, advanced analytics, as well as multi-language VIP support.
“Under Armour is focused on delivering runners around the world – from world champion Natasha Hastings to runners completing their first 5K – innovative solutions that provide an unparalleled running experience,” said Topher Gaylord, General Manager of UA Run. “We obsess over every detail in our running footwear to ensure supreme comfort, unrivalled performance, and the ultimate underfoot ride. With beautiful design converging with state-of-the-art digital capabilities, HOVR technology empowers athletes everywhere, at all levels of the sport, with performance advantages previously available only to the world’s most elite athletes. Put simply, Under Armour and UA HOVR make you better.”
Weighing in at 9.6oz / 272g, with an 8mm offset, the UA HOVR Sonic has a light and responsive ride, for runners who put distance first. The UA HOVR Phantom weighs 10.6oz / 300.5g and has a plush and responsive ride, for runners who want all-around cushioning. With the UA HOVR Phantom, UA leveraged its apparel DNA to create a knitted collar for superior comfort and adaptation around the ankle with a 5/8” collar and knitted sock-like feel. The UA HOVR Sonic will retail for $100 USD and $110 USD; the UA HOVR Phantom will retail for $130 USD and $140 USD for non-connected and connected, respectively.
Both styles are now available for purchase on UA.com, at Under Armour Brand Houses and at sport speciality stores across the globe. You can also access Under Armour’s Connected Fitness Community by downloading the MapMyRun app on the App Store or Google Play™ store. To join the conversation follow @UnderArmour and use hashtag #UAHOVR. For more information visit UA.com/HOVR.
Under Armour also created an innovation film, which ushers in the UA HOVR Phantom and UA HOVR Sonic running shoes in high-energy fashion. Under city lights, a lively crew of runners sprint and leap their way through urban streets, while macro-level visuals of the foam and ‘Energy Web’ technology capture the way in which HOVR lifts you up – the cushioning and responsiveness help you physically feel lighter, minimizing the impact on your body and keeping your legs fresh. Emotionally, you feel as though you are being lifted up – the energy that comes from having achieved the euphoric runner’s high.
New MIPS F2 and E3 Bike Helmet Safety Products Launched
MIPS, the premier brain safety technology company, continues to expand their platform with the new MIPS-F2 and MIPS-E3 solutions. Like all MIPS products, the core technology addresses the rotational forces that are linked to brain injuries, like concussions and chronic traumatic encephalopathy, with the decades of research and study that went into the flagship MIPS-C2 system. This new product designs add additional safety benefits to more helmet designs, expanding the reach of the MIPS technology across more brands and models.
The MIPS-F2 system is built on the standard MIPS low-friction layer that provides the crucial 10-15 millimetres of omnidirectional movement in the two to three milliseconds following an impact. Unlike the MIPS system seen to date in active sports helmets, the low-friction layer in the MIPS-F2 is situated between the outer shell of the helmet and the foam liner on the interior. A series of Flexible Retention Organisms (elastomers) and nylon brackets that are moulded into the EPP allow the foam liner to move independent of the low-friction layer and the outer shell, resulting in at least a 10% reduction in the damaging rotational forces resulting from oblique impacts.
The other new product is the MIPS-E3 GlidWear liner, a dual-ply textile based insert that acts as a low-friction layer. Glidewear is composed of two facing, low-friction surfaces, multi-directional stretch fabric layers. The key sliding motion is enabled when both surfaces move independently of each other. The fabric can be either sewed or welded together to fit inside the helmet. When inserted between the comfort padding of the helmet and the energy absorbing helmet shell (EPS/EPP), the MIPS-E3 GlideWear liner provides broad coverage from rotational impacts without sacrificing comfort or sweat absorption.
“MIPS now has a long history helping to improve brain safety and risk of injury in the cycling and snow sports communities,” says Johan Thiel, CEO of MIPS. “With the broader range of solutions, we can expand on that and make it so more companies can easily and affordably incorporate MIPS into their existing designs, protecting still more athletes of all abilities and ages.”
Suunto Spartan Sport Wrist HR received a 2017 Good Design Award
Suunto Spartan watches continue to gain recognition for their design as Spartan Sport Wrist HR, introduced to the public in March last year, received the appreciated 2017 GOOD DESIGN™ Award. The winning watch has been designed in Finland by Suunto Industrial Designers Tuomas Reivo, Jere Lallo and Timo Yliluoma, together with the Suunto Design Team.
Timo Yliluoma, Suunto Design Manager: “Suunto has been known for great contemporary design throughout its long history. It is an honour to continue this tradition with Spartan Sport Wrist HR, and we are proud to receive the Good Design Award as a recognition of this success. Thank you and congratulations to the entire Design Team”.
GOOD DESIGN™ programme is hosted by the Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies. Founded in Chicago in 1950, GOOD DESIGN™ remains the oldest, prestigious, and most recognized program for design excellence worldwide.
Suunto Spartan Sport Wrist HR is a premium multisport GPS watch for demanding athletes that value durability, functionality and elegant, contemporary design. All Spartan Sport watches are hand-built at Suunto’s flagship factory in Vantaa, Finland, and are made to last in the toughest conditions.
Suunto Spartan Sport Wrist HR is listed on the award’s website, and the watch is now part of the museum’s prestigious Permanent Design Collection, together with all other winning products and graphics from GOOD DESIGN 2017.
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