Zwift, the fitness platform born from gaming, has expanded its product offering to the running community with the launch of Zwift Run Free Access. Until this week Zwift Run was an Alpha product, available only to paying members of its indoor cycling service. Zwift Run will be now offered free of charge to everyone, in the run-up to a subscription service rollout, scheduled for late 2018.
Since launch in 2014, Zwift has revolutionized the indoor cycling market. The community-driven fitness platform has connected half a million cyclists worldwide to socialize, train and race in its rich virtual 3D environments. This January the Zwift community logged an average of 1 million miles (1.61 million km) per day, with major events attracting up to 3,500 participants. Zwift is now set to shake up the indoor run market in the same way by providing the most complete training solution for runners around the globe.
“Zwift Run is fantastic news for the fitness industry. In three years we’ve transformed the indoor cycling space by making the home ‘turbo trainer’ a super desirable product to own and an essential part of a cyclists training regimen. We’re going to give the same make-over to the treadmill.” commented Eric Min, Zwift CEO and Co-Founder. “Whether at home or in the gym, Zwift Run will make your indoor run workout experience more social, more motivating, more structured and more measurable.”
Zwift’s success in cycling originates from the massive multiplayer technology of the gaming industry and a track record of building huge online training communities. To date, Zwift has given birth to over 150 Facebook community groups with the largest making up 45,000 members, spanning pro athletes in search of the very best training experience, to everyday consumers looking for greater motivation to get fitter, stronger and faster.
Research points toward Zwift being able to boost participation in the fitness industry. To date, members of Strava, the social network for athletes, signing up to Zwift, on average, cycle 10% more per annum.
“We know many of our athletes are working out indoors as well outdoors, and Zwift has helped make indoor workouts more fun and motivating for many of our members,” notes David Lorsch, Strava’s VP of Strategy and Business Development. “Many of our new members are runners and we’re excited that runners on Zwift can now share their runs with their friends on Strava.”
Zwift also plans to bring its transformative effect to the hardware industry. “Hardware sales and innovation levels in cycling are rocketing because of Zwift. Manufacturers understand that closed connectivity is a thing of the past if they are to stay relevant. It’s well known in the cycling industry that sales of indoor training hardware are experiencing 100%+ YoY growth; in the most part due to Zwift’s trade marketing effect on indoor cycling. It’s our ambition to deliver this kind of value to treadmill manufacturers.”
Zwift Run will feature a library of training plans tailored to runners of all abilities. Zwift’s ‘Workout Mode’ is visually motivating, making nailing those intervals even more rewarding. Group Runs are broken down by pace, so Zwifters can find a run that best suits their needs. Zwift’s ‘gamified’ experience also challenges members to earn experience points and move up levels to unlock virtual goods. Zwift is collaborating with a number of running industry brands like New Balance, Hoka and Under Armour to bring in-real-life footwear and apparel to its virtual world.
Integration with Strava allows Zwifters to share runs with their community of friends, recording virtual miles and keep record of best times across Strava segments. As of February, virtual miles recorded in Zwift can also count towards Strava challenges.
Zwift Run is compatible with all treadmills by using Bluetooth or ANT+ footpods. Footpods are connected to iOS devices, Apple TV, or laptop/desktop computers and calibrated to the treadmill speed in the Zwift App. A rising number of Bluetooth ready treadmills can also connect directly to Zwift, without the requirements of footpod. Digital connected footwear is also part of the picture with Zwift collaborating with Under Armour on its smart shoe range.
“Technogym believes in connected wellness. Our offer, centred on the MyWellness open cloud platform, is a complete ecosystem of smart connected equipment surrounded by content and services to provide unique and engaging training experiences” said Nicola de Cesare, Digital Division Director for TechnoGym. “Now, Technogym’s MyRun and MyCycling compatibility with Zwift allows both runners and cyclists to enjoy the very dynamic, engaging and interactive environment of the Zwift platform with a consistent training experience across the two products”
Essentially a Beta product, Zwift and the user community will further refine the run app in 2018, adding new product components and expanding the current schedule of events, races, and group workouts.
Zwift Run Free Access can be downloaded from www.zwift.com or via the App Store.