CADEX, the maker of high-performance cycling products, announced that triathlete and Olympian Kristian Blummenfelt has signed with the brand for 2021-2022. The 27-year old Norwegian has broken the 70.3 world record twice and currently holds the world record in that distance with a time of 3:25:21, set at the 2019 Ironman 70.3 Middle East Championships.
Blummenfelt’s rise in triathlon started with a bronze medal at the 2015 European Championships. Since then, he has won multiple ITU World Triathlon Series and World Cup races, most notably scoring a gold medal at the 2019 WTS Grand Final in Lausanne, Switzerland. Additionally, Blummenfelt finished fourth at the 2019 Ironman 70.3 World Championships in Nice, France, and has won three Ironman 70.3 Middle East Championships. He plans to put his speed to the test over twice that distance with the Pho3nix Sub7 Project in 2022, where he will attempt to go under seven hours and break the current iron-distance world record.
“I don’t train as hard as I do and then give up time with inferior equipment,” said Blummenfelt. “With CADEX, no matter the distance or condition, I know I’ll have the best products to compete with at the highest level.”
Along with Blummenfelt, CADEX also formed new partnerships with triathletes Beth Potter, Taylor Spivey, Tamara Gorman, Tyler Mislawchuk and Yu Hsiao.
“CADEX’s pursuit of pinnacle product starts with our commitment to test and develop breakthrough innovations with world-class athletes,” said An Le, CADEX Global Marketing Director. “Whatever brand of bikes these triathletes are competing on in 2021, we’re excited to work with them to deliver that winning edge.”
Athletes will train and compete using the full range of CADEX products, including WheelSystems, tubeless tires, and Boost saddles. For more information on CADEX and its athletes, visit www.cadex-cycling.com.
Kristian Blummenfelt (NOR): Blummenfelt has broken the 70.3 world record twice and currently holds the world record in the 70.3 distance with a time of 3:25:21. This year, he looks ahead to the Tokyo Olympics, and is part of the Pho3nix Sub7 Project to break the seven-hour barrier in the iron-distance in 2022. Santara Studios / Daniel Vazquez photo.
Beth Potter (GB):Potter is the 2019 European Champion and ranked 5th in the 2020 World Triathlon standings. After a first and second-place finish in the Valencia and Arzachena World Cups, she is cementing her place in the top echelons of women’s short-course triathlon World Triathlon Media photo.
Taylor Spivey (USA): Spivey is a member of USA Triathlon’s National Team and is currently ranked 3rd in ITU World Rankings. She finished 2nd at WTS Abu Dhabi in 2019 and earned a 3rd place finish at WTS Yokohama.
Tamara Gorman (USA): Gorman is a member of USA Triathlon’s National Team and is currently 20th in ITU World Rankings. She is one of only three women in ITU World Triathlon history to ever win both the Junior World Triathlon Championship and U23 World Triathlon Championship. Tommy Zaferes / ITU Media photo.
Tyler Mislawchuk (CAN): Mislawchuk is currently 5th in ITU World Rankings. In 2019 he received 2 World Cup golds, a bronze medal in the Montreal WTS series, and won the ITU World Triathlon Olympic test event in Tokyo. He will make his second Olympic appearance at this year’s Tokyo Summer Olympics. World Triathlon Media photo.
Yu Hsiao (TW): Hsiao holds the record for the fastest time in an Ironman 70.3 event by a Taiwanese triathlete. He balances this triathlon career with his work as a mechanical design engineer in Silicon Valley.