It seems nowadays that all the major Triathlon events in Australia sell out shortly after opening, forcing athletes to be ultra organised in their race plans, and to commit months in advance of the actual event. The iconic olympic distance Noosa Triathlon, now in it’s 28th year looks set to follow this trend when online entries open at 9.00am on Tuesday 1st June, despite their being over 7,000 places up for grabs. The race takes place on the 31st October.=
Geoff Meyer, Managing Director of USM EVENTS, says the popularity of the triathlon is both exhilarating and challenging, with organisers working frantically to find more transition area to allow for hundreds of additional competitors each year.
“Last year entries into the individual triathlon sold within four days of opening and the teams event within weeks. From the response about entries already and the urgency from within the triathlon community we are tipping another record to fall,” said Meyer.
The world famous Noosa Triathlon boasts many records including being named as one of the top ten events in the world ‘to do’ by the UK’s 220 Magazine. Its’ incredible popularity has seen the demand for places at a premium and was the first triathlon event in Australia to reach sell out status.
“Every year the demand for additional places in the triathlon is driving our team to create workable solutions to cater for the increases while still maintaining the safety, exceptional standard and memorable event experience for our customers.
“We are now embarking on a five-year growth and development strategy for the event which will give us the ability to continue to grow participation numbers annually while still maintaining the high level of quality that our customers have come to expect,” Meyer says.
In 2009 total triathlon numbers alone were just under 7,000, 38 percent of those were first time participants, with total numbers across the five day festival well over 10,000.
This year USM EVENTS have extended the capacity to accommodate an additional 8% increase in the triathlon.
“I wish we could be confident this would be enough to cater for the ever increasing demand, but we will not sacrifice quantity for quality. We have worked diligently with our customers, sponsors and stakeholders over the years to deliver events of the highest standard and that is our priority,” said Meyer.