Danish Start-up Launches the World’s First Custom Fitted Swimming Goggles

New Danish technology has paved the way for the world’s first custom fitted swimming goggles, making the swimwear comfortable and 100 percent waterproof. The product is being crowdfunded on Kickstarter until October 31st.

Have you ever experienced water leakage or discomfort with your swimming google? Problems with swimming goggles are well known among professional swimmers, triathletes and fitness enthusiasts. But soon it will all belong to the past.

The Danish start-up THEMAGIC5 has developed a new groundbreaking technology that can 3D outline your face directly through your smartphone on THEMAGIC5’s app. Based on the 3D animation, your swimming goggles are custom fitted to perfectly match the shape of your face.

“It has been our ambition to develop the world’s best swimming goggles – completely custom fitted for you,” says Rasmus Barfred, Co-Founder of THEMAGIC5.

The product is on sale through a crowdfunding campaign on Kickstarter until October 31st. THEMAGIC5 is targeting to sell around 1,000 goggles and raise 50.000 USD in capital.

Several World Championship swimmers have already begun using their custom fitted THEMAGIC5-goggles. Most recently at the World Cup in Budapest in July.

“We have the ambition to be the leader in the market globally. We have launched a product and technology that the world has never seen before. Therefore, of course, we are extremely pleased that our goggles have been well received by World Championship swimmers,” says Rasmus Barfred.

“Since I started using THEMAGIC5s swimming goggle I have not felt the urge to adjust my swimming goggles all the time. When you swim as much as I do, the irritation you get from your swimming goggle seems a part of the game. I am happy that this problem has finally been fixed so I can focus my attention on the joy of swimming,” says Marina Heller Hansen, Part of the Danish national team and participant at the 2017 FINA World Championships.

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