Quick Summary: Researchers from the University of Connecticut’s (UConn) Rudd Center for Food Policy and Obesity found in a study that a whopping 76% of food ads from sports team and organization sponsorships in the USA featured junk food. 52.4% of beverage advertisements were for sugar-sweetened drinks. The most prominent ads were for Betty Crocker’s Fruit Gushers and Fruit Roll-Ups. The study was published in the April edition of the journal, Pediatrics.
“The study provides the first comprehensive analysis of food and beverage sponsorships of US sports organizations. Food and beverage companies were the second largest category of sponsors, and the majority of food and beverages in sponsorship commercials were unhealthy,” wrote Rudd Center researchers.
The study focused heavily on sports organizations watched by a large number of children ages two to 17.
Should We Be Alarmed?: The short answer is yes. The study must be embarrassing to junk food peddlers and sports organizations alike. Health organizations have been complaining about junk food marketing in sports for a long time because children are watching and advertising works. Meanwhile, America is experiencing an obesity epidemic.
Junk food companies will, of course, position their support in a positive light. In response to the study, Hershey said they like to support “organizations that enable athletes to showcase their talents and serve as role models.” They also maintained that their snack foods are intended as treats and that it’s up to consumers and parents to prevent excessive indulgence.
Meet the Dunkin’ Donuts Running Shoes: Seriously! Boston shoe brand Saucony has just released a new Dunkin’ Donuts running shoe for the Boston Marathon. The heels are even painted in the likeness of pink doughnut frosting and sprinkles. The sides of the shoes read “Boston,” and the backs read “America Runs on Dunkin.” They retail for $110 USD per pair.
Saucony wrote in a tweet: “When you put in the work, you deserve the reward, and doughnuts are one of our favourite post-marathon treats. We collaborated with Dunkin’, a fellow Boston brand, to celebrate all things coffee, running and doughnuts. See what’s in the box tomorrow. #WelcomeToBoston #RunYourWorld”
The Verdict: Granted, corporate citizenship and sports funding can be great things. The problem is that corporations are legally hardwired to maximize profit. They typically won’t let an otherwise conscientious initiative go to waste by refusing to optimize it for a return on investment.
Hershey’s personal responsibility argument is a popular one in the USA, especially among political conservatives. The argument, however, ignores the basic principle of cause and effect. If you advertise your junk food products to children, then children will eat more junk food.
Marie Bragg, an author of the Rudd Center study, completely ruled out the consumer as the responsible party. She told CNN, “There’s a unique dynamic between the sports organizations and the food companies, and it’s hard to know who should take more responsibility for the problem or if both organizations — both sports organizations and food companies — should take equal responsibility,” she said. “I’m not totally sure what the answer is.”
Sports organizations sure have a dilemma on their hands. Sports are normally associated with health, fitness, and role models. Considering that, the percentage of ads devoted to unhealthy food and drink is outrageous. Refusing an enormous percentage of revenue, however, could lead to some people getting a pay cut, or to less sporting events. It’s a mess.
A junk food company will likely respond to a ban by finding another cause to support, one that will allow some quid pro quo action.
As for the Dunkin’ Donuts running shoes, it’s a partnership between two private companies. They’re essentially piggybacking on a famous sporting event and claiming all of the profit. That just leaves an awful taste in the mouth.
ITU Investigates Triathlete Henri Schoeman’s Failed Drug Test – Did He Really Cheat in the Olympics?
Quick summary: The International Triathlon Union (ITU) is investigating South Africa’s Olympic bronze medalist triathlete, Henri Schoeman, who failed a drug test at the 2016 Rio Olympics. The investigation followed a 17th January article in Russia’s Sputnik News about leaked internal International Olympic Committee (IOC) emails. The emails revealed Schoeman’s use of a “performance improving drug”, Prednisolone. The drug’s use requires a Therapeutic Use Exemption (TUE) from the World Anti-Doping Agency (WADA), which a triathlete can obtain if using a banned drug to treat an illness.
Schoeman, who was ill with bronchitis before the event, declared his use of the drug on his Doping Control Form (DCF). He declared using it on 17th July 2016, the day before the men’s triathlon. The IOC never received a needle form. According to IOC anti-doper Cherine Touvet, the South African National Olympic Committee should have secured a TUE and informed the IOC about it.
The IOC never issued an Adverse Analytical Finding (AAF) after the failed drug test, nor did they penalize the athlete. Some IOC officials are seeking ways to obtain a retroactive TUE. They may need a medical record of a visit to Olympic doctors to justify it. He was treated by Olympic team doctor Kevin Subban.
What is Prednisolone?: According to WebMD, it’s a glucocorticosteroid used for “arthritis, blood disorders, breathing problems, severe allergies, skin diseases, eye problems, and immune system disorders.” People with chest and respiratory infections also take it. Some triathletes use the drug to increase running and cycling endurance, which is why it’s banned. A 2007 US National Institutes of Health study confirmed its performance-enhancing effects in cyclers.
Many people knowledgeable about the drug will say the drug, which has a half-life of two-four hours, will be detectable in urine for up to 24 hours. However, one study says that metabolites can be detected even after five days. The real figure likely depends on the drug testing equipment.
Important info that isn’t widely reported: A month after the Rio Olympics, a news article noted that Schoeman got sick with bronchitis “three weeks before the Olympics.” It began with a sore throat. A doctor diagnosed it and prescribed an antibiotic. He felt fine by the time he went to Brazil. Three days before the men’s triathlon, he came down with a fever and lost his voice. Dr. Kevin Subban treated him and told him, the night before the triathlon, that he was fit to compete.
The Verdict: Notice the lack of brevity in this article’s “quick summary”. You’ll never explain this case to someone in an elevator. This is more likely a bureaucratic failure than a case of cheating. While the IOC is seeking a retroactive TUE, this is not enough to shout “cover up!”
There were people on Twitter commenting about Schoeman’s illness just after his third-place finish in Rio, and the Sunday Tribune story about his illness gives total confirmation. There is no doubt that he was actually sick with an infection that is often treated with Prednisolone. Granted, later studies revealed that it’s ineffective for treating bronchitis, as bronchitis is usually caused by a virus and not bacteria. Doctors still prescribe it, and it’s likely what the doctor prescribed.
Schoeman is fully cooperating with the ITU, and there will surely be more breaking news in the future.
Tour de France Star Chris Froome Fails WADA Drug Test – Why is This Important for Triathletes?
Quick summary: Britain’s star cyclist and quadruple Tour de France champion, Chris Froome, tested positive for twice the permitted limit of the asthma drug, Salbutamol, when he won the Vuelta a Espana in September. This could cause him to lose his title. It could also mean a 12-month ban from the sport.
What is Salbutamol?: Salbutamol is a drug taken for asthma, breathlessness, coughing, and wheezing. It relaxes the muscles in the breathing airways. Some use it to increase stamina, so the World Anti-Doping Agency (WADA) created a limit that is enforced through urine tests. Froome uses the drug for asthma.
Why this matters to triathletes: WADA is an international body that enforces doping rules in sports. Some triathletes use inhalers. As you’ll see below, there are issues that could affect accuracy in drug tests.
Is urine testing foolproof?: WADA’s limit for Salbutamol is 1,000 nanograms per millilitre of urine. Under normal circumstances, the limit correlates to 16 100 microgram inhaler puffs within a 24 hour period, or eight puffs in 12 hours.
Froome’s team, Team Sky, argues that urine testing may not be a reliable way to detect forbidden dosages of the drug. “There is considerable evidence to show that there are significant and unpredictable variations in the way Salbutamol is metabolised and excreted. As a result, the use of permissible dosages of Salbutamol can sometimes result in elevated urinary concentrations, which require explanation. A wide range of factors can affect the concentrations, including the interaction of Salbutamol with food or other medications, dehydration and the timing of Salbutamol usage before the test.”
Froome’s side of the story: Froome’s asthma became worse during September’s race. He said he increased his dosage with the blessing of his doctor, and he did not break any rules and go over the limit. In fact, Salbutamol testing is a fact of life in every major race. Team Sky confirmed that he declared his use of the medication.
The verdict: The Guardian, who initially broke the story, investigated the case and spoke to doctors and other experts. While experts don’t necessarily say whether Froome is guilty, they say it will be hard for Team Sky and Froome to prove his innocence. This is a developing story, so stay tuned for updates.
New Pro Triathlete Starts a GoFundMe, Suffers Internet Wrath
New Ironman 70.3 professional triathlete Danielle Dingman created a GoFundMe campaign on 17th November at the request of family, friends, and fellow residents of Branson, Missouri, USA. In the campaign, she asks for support to pay for airfare, coaching, a pro license, food, and, of course, the 7% cut for GoFundMe. She experienced a major backlash, on Twitter and elsewhere on the internet, as a result.
What the haters say: In a nutshell, criticism usually embodies a belief in a common stereotype that paints millennials as spoiled and entitled takers who want handouts. True believers will say that the youngsters are afraid of the hard work required to achieve lofty goals.
In a Triathlon World opinion piece called “No Fund Me”, Phil Wrochna called the GoFundMe effort “a ludicrous indulgence.” Wrochna wrote about the hardships many pro triathletes face, like couch surfing and borrowing bikes and helmets. He praised their resourcefulness and said that they are better models to follow.
What happened to: nothing great in life is achieved without taking great risks…oh that’s right….millennials…give it to me on a platter!
— Andrew Starykowicz (@starykowicz) November 26, 2017
Other tweets were along the same lines.
The verdict: One thing subscribers to the Social Darwinist philosophy don’t understand is this: While the economic finish line is the same for everyone, there are many starting lines. Triathletes with wealthy parents often find easy funding for the time they have to spend training instead of earning a living. If they need an A-list coach, Daddy has that covered as well. Poor triathletes might have to continue digging ditches instead.
The levels of “resourcefulness” and “hard work” required, in the cases of Richie McRichard III and Sally Straptferkash, are wide apart. The Sally’s are much more likely to have to give up. If one is to be condemned for asking for financial support to fund an expensive goal, so should the other.
Why Young Athlete’s Should Consider Super League in Their Career
Super League is the most lucrative, exclusive league in triathlon, and it’s changing the landscape of the sport. With shorter distances, faster races, harder courses and huge prize money, if you’re not getting into Super League you may be missing out.
Super League pays in prize money, appearances and key moves in races
Chris McCormack, the creator of Super League, told Trizone Super League is where the money’s at. “We want to ensure a solid prize purse which is now moving forward bigger than the WTS,” McCormick (Macca) told Trizone. “All aggressive racing will be rewarded with money, not just crossing the line first.”
Ever heard of MVP (most valuable player)? Macca has, and he wants to find the MVP of triathlon. “There may be other possible primes including ‘fan favourite’ and ‘most aggressive/combative,’ and some who are best in the race, like an MVP,” said Macca.
Super League offers athletes, including those young additions who may not be within the top three at the finish line, the chance to win money thanks to aggressive moves during races, and key stage wins.
Even if you’re not first across the line, you can still make money in Super League.
Being a pro doesn’t pay the bills
Unless you’re Flora Duffy, who’s won every triathlon league in the world last year, being a professional triathlete isn’t a financially rewarding job and is fraught with disaster if injury strikes. Even some of the world’s best pros didn’t earn a huge amount of prize money in 2016 despite fantastic results.
Despite placing third in Kona last year, Heather Jackson finished the year earning just $65,000, with Ben Hoffman finished with a reported $62,000. These amounts don’t include sponsorship deals as those amounts are private, but for two some of the world’s top athletes, you can see the sums aren’t huge.
For those pros who don’t make the podium at Kona, especially those who don’t even finish within the top eight at an Ironman race, they don’t even go home with any cash at all.
Expenses for triathletes are huge and often under-estimated
With plenty of athletes paying for their own plane fares, hotel rooms, physiotherapy appointments and other unforeseen travel and medical costs, being a pro can be tough.
Red Bull athlete Jesse Thomas told triathlete.com he predicts he spends $25,000 USD per year on travel. “This means there are around 400 guys with pro licenses making little to no money from the sport,” said Thomas.
But what if triathletes focused their training solely on short course, sprint events like Super League?
Jess Thomas knows prize money isn’t enough
“Prize money will not pay your living. Unless you place in the top three at a world championship, Hy-Vee or Challenge Bahrain, you can’t survive off of just prize money. As an example, here’s my prize money total for a decent post-injury 2014:
- First place at Wildflower Long Course: $5,000
- First place at Ironman 70.3 Mont-Tremblant: $3,000
- Second place at Ironman 70.3 Princeton: $2,000
- Third place at Ironman 70.3 Buffalo Springs: $1,000
- Fifth place at NYC Triathlon: $750
- Sixth place at Ironman 70.3 Vineman: $1,500
- 12th place at Ironman 70.3 World Championship: $0
Super League has 1.5 Million to give away after just 4 races
With just four championships on the Super League calendar for 2017 and $1.5 million USD up for grabs, Super League might just be the answer to a pro’s desperation for prize money. Only thing is, with short, sharp yet exhausting sprint race formats, many pros gearing up for Ironman aren’t prepared for Super League.
Focusing on Super League means working on sprint-distance
Super League is events between the best triathletes in the world, but it’s the shorter course superstars who do best on the lightning fast courses. In the first Super League event on Hamilton Island, Richard Murray was ranked first, followed by Mario Mola and Kristian Blummenfelt. ITU’s Aussie superstar Jake Birtwhistle made it to fourth place.
We weren’t surprised to see any of these top-ranked athletes on the podium, but it was exciting to see ITU’s newest Aussie superstar Matthew Hauser in 11th place. Hauser’s inclusion in Super League, at only just 19, is an indication Super League may be the future for young triathletes. In Jersey last weekend, Hauser finished Stage three in fourth, even further proof it could be the future for younger athletes.
Focusing on ITU means young athletes can compete for their countries, aim for Olympic prestige, but also look to their own financial futures with Super League.
Earn more by doing Super League
ITU’s overall rankings prize of $755,000 tops the chart, with the Ironman World Championship coming in second at $650,000 and the Island House Invitational coming in third at $500,000. Recently though, Macca has secured more prize money than the WTS, making it the most lucrative racing league in the sport.
With so many pro triathletes struggling to make a decent living, Super League might just be the answers to many triathletes’ struggles. What do you think? Is Super League the answer?
Is Getting a Professional Licence and Keeping it Too Easy?
With so many fierce age groupers in Triathlon now, too many professionals are getting complacent. In other sports, this complacency sees athletes lose their professional ticket, and have to re-qualify, yet in triathlon, this isn’t the case. This makes me wonder: To preserve the quality of the sport, should professional cards be harder to hold on to?
Some age groupers train as much as pros
Plenty of age groupers who work long hours and have hectic lives race against other athletes who have a lot more time to train and commit to the work that’s required for this sport.
This issue significantly highlights the uniqueness that is Triathlon currently and that there is no other sport like it in the world.
Amateurs can measure themselves directly against pro athletes on the same course on the same day, and even run passed them in some cases these days.
Imagine an amateur cyclist wearing a 1983 baggy old Phonak Kit who is having the “day of his life” catching Fabian Cancellara on a bad day at Milan San Remo!
After being around the sport for a long enough I have noticed that the gap between age groupers and pro athletes is becoming increasingly smaller.
For example, at Ironman Western Australia in 2014, the first Australian across the line was an age grouper who made it in 8:46, which was good enough for 10th overall and not that far behind the eventual winner. This would have been unheard of 10-12 years ago in the sport, which highlights the fact that the gaps in ability are getting smaller.
Work and life choices are up to each person, and people should not be judged on this, but when it comes to Ironman World Championship spots, judgments set in. The bloke who works 80 hours a week in an accounting firm in the 35-39 age group could be lining up against an online poker player who works 5 hours a week and can train 30 hours a week. Is this fair?
Should there be a mixed low-pro/strong age grouper category?
Realistically, should we have “another” category for these pro age groupers? Or subsequently force athletes to go pro once they have attained a particular placing overall, thus deciding for them. A lot of coaches don’t want age groupers to go pro until they’ve cemented their skills in all areas, learn more in the interview with Matt Dixon.
Should prize money dictate the professional license?
Some might say that certain Pro athletes would also qualify for this pro age group field, given that most pro athletes usually have to work to attain a basic livelihood putting them in the same situation as most amateurs. Golf is an excellent example of actual professional sport, in that your ability to turn professional is directly related to how much money you make and your standing on the money list. Not meeting the minimum requirements will send you back to PGA tour school to earn your Tour card back again.
Should keeping your professional license be harder in triathlon?
Attaining a pro card in triathlon is relatively easy, especially in long course triathlon. If you meet the requirements and grab a few AG podiums, you’re qualified for your licence.
Getting a professional licence is easy, but keeping it is too easy
This is a valid qualification process and is great for young, aspiring professionals, but the main crux of this issue is how long an athlete should stay in the pro ranks if they are not performing.
There are no current criteria required to renew a pro licence each year. It’s just a matter of having the cash to pay in June/July. Currently, there are professional category athletes who struggle to win their age group consistently overall and struggle to make a dollar in the sport.
These athletes are developing and gaining experience, but the fact these athletes are still pros degrades the quality of the sport for the general public and potential sponsors. We currently have athletes with pro licences who have not travelled under 9 hours for an Ironman.
This begs the question: Should these athletes be relegated back to age group for a year if they don’t perform? This happens in Australian Rules Football (AFL), and a few bad games will send you back the reserves until you earn your place again, thus making you hungry and non-complacent.
With the introduction of Super League and the injection of huge sponsorship money from companies in Asia and the Middle East, triathlon is changing quickly. The top pros are getting faster, so are the top age groupers, but it’s the people in the middle of each field who are floundering.
To encourage competition and the highest quality of triathlon racing, professional licenses should be made harder to keep.
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