Ironman Announces Content Partnership with Facebook for Global Distribution of Live Programming

IRONMAN has announced a partnership with Facebook for unprecedented live coverage of the 2018 IRONMAN season. Available globally to fans on Facebook, the coverage debuts on Sunday, June 24 at IRONMAN France and spans a total of 16 races across 3 continents. This includes extensive coverage of the 2018 IRONMAN World Championship, which will also be available on NBC Sports for fans in the United States.

In addition to the live race coverage, a 20-episode live weekly show titled “IRONMAN: 40 Years of Dreams,” which celebrates IRONMAN’s 40th Anniversary, will debut on Facebook Watch July 5, 2018, and run through November 15, 2018.

IRONMAN will uniquely produce its live coverage for a social audience on Facebook, incorporating viewer interaction through real-time polls, fan engagement and discussion, and user-generated content from spectators on the course.

“We are thrilled to add Facebook to our lineup of global digital and broadcast partners,” said Matthieu van Veen, Chief Revenue Officer for IRONMAN. “We are excited to bring this live and interactive experience to our global community, giving it a new way to watch and engage with IRONMAN. We are confident that our lineup of programming will have broad global appeal to our loyal athletes and fans and will introduce new athletes to our community.”

The live events will be hosted by IRONMAN World Champion and IRONMAN Hall of Famer Greg Welch, three-time IRONMAN Champion Michael Lovato, and three-time IRONMAN champion Dede Griesbauer. The live race broadcasts will showcase the epic battles of professional athletes through the scenic swim, bike and run courses of the 2018 season.

Ann Wessling and Michael Lovato will host the live weekly show and provide a comprehensive and interactive round-up of the previous week’s races, as well as deliver race previews and news around the season. Eight-time IRONMAN World Champion and IRONMAN Hall of Famer Paula Newby Fraser will provide her unique perspective on the quest to qualify for the 2018 IRONMAN World Championship. Viewers can expect racing and training tips from IRONMAN Master Coaches and legends, while also being able to interact with the show’s hosts through polls, user-generated content, and much more.

Live race coverage of the following events as well as live weekly episodes and a range of on-demand programming will be available in the United States on Facebook Watch and globally via the IRONMAN now Facebook Page.

Event Name Location Race Date
IRONMAN France Nice, France June 24
IRONMAN Austria Klagenfurt, Austria July 1
Mainova IRONMAN European Championship Frankfurt, Germany July 8
IRONMAN UK Bolton, England July 15
IRONMAN Lake Placid Lake Placid, New York July 22
IRONMAN Hamburg Hamburg, Germany July 29
IRONMAN Maastricht Maastricht, The Netherlands Aug 5
Subaru IRONMAN Mont Tremblantpresented by Sportium Mont Tremblant, Canada Aug 19
IRONMAN 70.3 Zell am See-Kaprun Zell am See-Kaprun, Austria Aug 26
IRONMAN 70.3 World Championship Nelson Mandalay Bay, South Africa Sept 1-2
IRONMAN Wisconsin Madison, Wisconsin Sep 9
IRONMAN Italy Emilia Romagna Cervia, Italy Sep 22
Little Debbie IRONMAN Chattanoogapresented by McKee A Family Bakery Chattanooga, Tennessee Sep 30
IRONMAN Barcelona Barcelona, Spain Oct 7
IRONMAN World Championship (*) Kailua-Kona, Hawaii Oct 13
IRONMAN Arizona Tempe, Arizona Nov 18

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