SunGod sunglasses are a relatively new player to the market, a successful, UK based, crowd-funded business who’s appeal is focused...
Fitness and calorie monitoring technology is getting interesting. Researchers at the Tufts University Biomedical Engineering Department are experimenting with wearable trackers that mount to your teeth....
Today’s road riders demand much more than pure on-the-rivet speed. They expect comfort, control and versatility from their bikes, and enjoyment and goal achievement to boot....
As road bike riding diversifies towards multiple road surfaces such as adventure and off-road riding Shimano introduces Ultegra RX, an off-shoot of Ultegra, with a rear...
Built around the company’s patented Z-shaped frame design, which eliminates the downtube and seat stays while integrating the water bottle into the frame, the expanded Ventum...
DeFeet International, a manufacturer of socks and other apparel for cycling, running, and outdoors activities, has partnered with blockchain solutions provider, LuxTag.io. The new technology will...
ROKA Sports Inc., the Austin, TX based performance multisport company, has announced the release of its new Advanced Performance for Extreme Conditions (A.P.EX) line of eyewear....
The Brownlee brothers, a pair of well-known triathletes and Olympics stars, have partnered with Werlabs in Great Britain to create a blood test to help athletes...
Zwift, the virtual turbo trainer cycling tool that doubles as a massively multiplayer online game, has partnered with Specialized to create a new elite amateur triathlon...
Zwift, the fitness platform born from gaming, has expanded its product offering to the running community with the launch of Zwift Run Free Access. Until this...